Legal

Privacy Policy

How Atruvo handles your data. The short version: we collect very little and never sell it.

Last updated: April 2026

Who we are

Atruvo is a trading name of SBCloud Solutions Ltd, a private limited company registered in England and Wales (company number 13772357), with registered office at 77 Ravensdale Gardens, London SE19 3QE. We are a UK-based platform engineering and AI consultancy. Our website is atruvo.co.uk. For any data-related questions, contact us at hello@atruvo.co.uk.

What we collect

  • -Contact form submissions - your name, email, and message when you reach out through our contact form.
  • -Booking information - details you provide when scheduling a call via Cal.com.
  • -Analytics data - anonymous usage data such as page views, referral source, and device type. We do not track individual users.

How we use it

We use your data to respond to your enquiries, schedule consultations, and improve the website. We do not use your data for marketing unless you explicitly opt in. We never sell your data to third parties.

Third parties

We use a small number of trusted services to operate the website:

  • -Vercel - website hosting and deployment.
  • -Cal.com - consultation booking and scheduling.

Each of these services has their own privacy policies. We only share the minimum data necessary for them to function.

Cookies

We use only essential cookies required for the website to function. We do not use advertising or tracking cookies. No cookie consent banner is needed because we do not set non-essential cookies.

Data retention

Contact form submissions and booking data are retained for as long as needed to fulfil your enquiry and for reasonable record-keeping purposes. Analytics data is aggregated and does not contain personal identifiers. You can request deletion of your data at any time.

Your rights under UK GDPR

As a UK-based business, we comply with the UK General Data Protection Regulation. You have the right to:

  • -Access the personal data we hold about you.
  • -Request correction of inaccurate data.
  • -Request deletion of your data.
  • -Object to or restrict processing of your data.
  • -Request a portable copy of your data.

To exercise any of these rights, email hello@atruvo.co.uk. We will respond within 30 days.

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with an updated date. We will not materially reduce your rights without notice.