About

I fix platforms.
Then make them AI-ready.

Atruvo is a senior consultancy built on one belief: AI fails when the platform underneath it is broken. I fix the platform first. Then I make it ready for what comes next.

Senna Semakula

Senna Semakula

Founder and Lead Engineer

I have spent over a decade inside production systems that were failing under load, bleeding cloud spend, or not ready for AI. Retail, fintech, media, banking, telecoms. From startups to global enterprises.

I have fixed observability platforms costing £50K/month, scaled systems from 20k to 80k req/s, and built AI pipelines that actually work outside of notebooks. When you engage Atruvo, you get me directly. Not a project manager. Not a junior consultant. The person who has already seen your problem before.

That is the difference. I do not sell strategy decks. I look at your system, find what is failing, and fix it.

How I work

Problems first, solutions second

I start by understanding what is actually broken. The tech stack comes after the diagnosis, not before.

Measurable outcomes or nothing

Every engagement has clear success criteria. If I cannot measure it, I do not claim it.

No fluff. No frameworks.

I do not sell methodology decks. I fix systems, build platforms, and ship results.

Senior from day one

No juniors, no bench rotation, no learning on your dime. You get senior expertise from the first conversation.

Atruvo is for

  • CTOs and VP Engineering at scale-ups and enterprises
  • Teams with real production systems under load
  • Companies bringing AI into existing platforms
  • Organisations with cloud waste, recurring incidents, or weak observability

Probably not for

  • Greenfield brochureware or marketing sites
  • Early-stage founders looking for generic dev help
  • Teams that want prompt demos rather than production AI
  • Companies looking for a broad transformation partner

Technology I work with

Tool-agnostic but deeply experienced. Here is what I use most.

Cloud

AWSAzureGCP

Platform

KubernetesDockerTerraformPulumi

Observability

OpenTelemetryPrometheusGrafanaSplunk

Data

SnowflakeKafkaKinesisdbt

Languages

GoPythonTypeScriptBash

AI

LLM APIsRAGVector DBsLangChainBedrockVertex AI

Companies I've worked with

IKEA
Coinbase
Cisco
Haleon
Sky
10x Banking
Permutive

You already know something is wrong.
Let's find exactly what.

Bring your architecture diagram, cloud bill, or last incident summary. I will tell you what is actually breaking.

30 minutes. No pitch. Ranked risks and a clear next step.